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Date: 27th Feb - 27th June 2010
Venue: Throughout the Margaret River Region
HOLY COW! The World’s Largest International Art Event “CowParade” Is in Town!
Have you ever picked up a hitch hiking cow? Or spotted a bright blue cow sitting on a park bench, or perhaps one with a surfboard under its arm checking out the surf? No? Well you could soon! If you haven’t "herd", the internationally acclaimed CowParade, the most successful public art event in the world is setting its sights on our region!
CowParade organisers, the Augusta Margaret River Tourism Association (AMRTA), are excited to have secured the rights to host the event. “Over 500 cities worldwide have applied for the rights to the event but only 50 cities have been successful in their application in nearly a decade of the event’s history,” AMRTA CEO Francine Errico said.
“Host cities have included prestigious places like Chicago, New York City, London, Tokyo, Prague and Paris and we hope to add the Margaret River region to its glamorous list!”
So what is all the fuss about? Simply, the cow is a universally beloved animal. The cow represents different things to different people around the world-she’s sacred, she’s historical, she connects us to our past-but the common feeling is one of affection. There is something magical about the cow that transcends throughout the world. She simply makes everyone smile.
But what is CowParade? Well a whole bunch of life-size fibre glass cows are hauled in and left in the hands of our talented local artists.
Once the cows are painted, sculpted, morphed and more they will be placed at various locations across the Cape including wineries, beaches, local businesses, iconic attractions and town centres. The cows will be around from March to June and plenty of people will travel far and wide to see them. The culmination of the four month event is a gala auction of the cows, where the proceeds will go to selected charities and regional projects. |